About Core and Crown Collective
Core and Crown Collective is a clinical-meets-luxury space dedicated to whole-body wellness — from the core to the crown. Founded by Amy Gray, this studio brings together hair restoration science, functional nutrition, and restorative movement to support clients at every stage of their healing.
Our mission is to help you reconnect to your body, restore your confidence, and realign from within. Whether you're navigating hair loss, inflammation, or feeling out of sync, we’re here to guide you home to your healthiest self.Book a Consultation
We’ve Evolved....
Introducing Core and Crown Collective
For years, you’ve known us as AMG Hair Design and AMG Pilates Co. — names rooted in transformation, healing, and personal care.
As our offerings and mission have evolved, so has our identity. We're now proud to be Core and Crown Collective — a unified space where scalp science, restorative movement, and holistic nourishment meet.
What’s New — And What’s Staying the Same
- New name: Core and Crown Collective
- Same space: 300 Boardwalk Drive #1B, Fort Collins, CO
- Same services: Hair restoration, Pilates, nutrition, scalp health, and more
- Same provider: Amy Gray (and still full of heart)
- Expanded mission: Whole-body alignment, inside and out
This rebrand isn’t just about a new name — it’s about unifying everything we do to help you feel whole, radiant, and well. Thank you for growing with us.
About Amy Gray
Amy Gray is a Trichologist, Certified Nutrition Coach, NASM-Certified Personal Trainer, and Balanced Body Pilates Instructor — and the visionary founder of Core and Crown Collective.
With decades of clinical and movement-based experience, Amy bridges the science of wellness with intuitive, restorative care. Her approach is deeply rooted in uncovering the core causes of imbalance — whether physical, emotional, or energetic — and guiding clients toward alignment from the inside out. Amy’s work goes beyond traditional protocols. She weaves together scalp health, hair restoration, inflammation management, hormone support, and corrective movement to deliver individualized care that feels both clinical and deeply human. At Core and Crown, she creates a space for clients to reconnect with themselves, restore vitality, and feel at home in their body again.
Our Services
Hair Restoration
Trichology-based solutions for thinning hair, alopecia, and scalp health — including epigenetic analysis and non-surgical hair replacement options.
Pilates & CoreAlign
Personalized movement therapy to improve posture, alignment, and core strength — rooted in science, designed for every body.
Nutrition Coaching
Macro-based, anti-inflammatory plans customized for hormone balance, gut health, and sustainable transformation.
Hair Replacement Solutions
Whether you’re experiencing thinning hair, alopecia, or total hair loss, Core and Crown Collective offers discreet, non-surgical hair replacement systems tailored to your unique needs — with comfort, realism, and confidence in mind.
We proudly partner with CRLab, an international leader in trichological hair prosthetics, to deliver breathable, medical-grade solutions. Each system is custom-fitted, cut, and colored to blend seamlessly into your lifestyle — and your scalp.
Paired with our scalp detox protocols, integration maintenance, and private service environment, our approach goes beyond appearance — restoring not just your hair, but your sense of self.
Signature Programs
Core to Crown
A 90-day integrative journey combining trichology, nutrition, and movement to help you realign from within — ideal for those ready for lasting transformation.
Scalp Reset
A focused 4-week protocol to detox the scalp, reduce inflammation, and support healthy regrowth — powered by trichology and epigenetic insight.
Strong Core, Aligned Body
A restorative movement program using Pilates and CoreAlign to improve posture, rebuild strength, and support pain-free functional movement.
How It Works
Step 1
Schedule a 1:1 consultation to explore your goals and concerns — from scalp health to movement or nutrition.
Step 2
Receive a full wellness assessment — including trichology, epigenetics, and postural analysis as needed.
Step 3
Get a personalized plan — including services, at-home care, nutrition, and movement practices.
Step 4
Begin your transformation — with ongoing support and realignment through every stage of your healing journey.
What Our Clients Are Saying
“I loved my experience at Core and Crown Co!! Amy is a ball of energy and knowledge!! My new system looks and feels so natural. She worked so hard to make sure I was happy. If you’re skeptical, don’t be. I feel the best I’ve felt in a loooong time.”
– Joanette J
“Amy is thorough and her laser services calmed down my scalp irritation and itching immensely. I always felt valued in her shop. I watched others leave with amazing hair results too.”
– Jen N
“Amy is amazing! She took extra care of me during my breast cancer treatment. She helped me choose a beautiful, affordable wig and even prayed with me. Her heart and mission are unmatched.”
– Deanna K